NASCAR: Some Clarity on Controversy
A few days ago I wrote about the Nextel, NASCAR, AT&T, Cingular mess. At that time I said I didn’t understand the big flap. Well, FoxSports brings some clarity to the matter.
Listen to this:
NASCAR’s Nextel deal forbids teams that race in the series from signing new sponsorship agreements with competing telecom companies. The deal does contain a provision that allows teams with existing telecom sponsorships - such as Richard Childress Racing, the team Burton drives for - to keep their sponsors.
So - when Nextel took over the Cup sponsorship, teams could keep existing telcom sponsors but they could not sign new ones. AT&T is claiming harm in their rebranding efforts because of the large Cingular logo on the 31’s hood. AT&T is new - Cingular is old. Hence the controversy.
I will repeat - my wireless service is Cinular and as far as I’m concerned, it is not AT&T - yet. My phone still says Cingular and I still pay Cingular. Seems to me like AT&T has a lot it could be doing instead of harrassing the 31 team, owner Richard Childress Racing and NASCAR.
Tags: Jeff Burton, NASCAR, Richard Childress RacingRelated Stories
POSTED IN: NASCAR
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